Whether it’s running an online-only store or adding online shopping to an established brick-and-mortar business, web sales are necessary. Those who don’t find a way to sell their goods via the internet will quickly see their customers take their money elsewhere.
As of Q2 2017, e-commerce accounted for 17.5 percent of consumer spending, according to a study by comScore. The study showed that 1 in 6 U.S. dollars are spent online.
Shoppers cite numerous reasons for their online shopping preferences, including that it saves them time, makes comparing prices easy, doesn’t require fighting through crowded stores and provides a larger variety of items to purchase.
Businesses have two main options for selling goods online: run their own e-commerce websites or sell their goods in an established online marketplace. To run their own e-commerce sites, businesses need several critical services and pieces of software. Among the most important are a web hosting service, shopping cart software and a credit card processor.