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Email marketing is one of the best tools to build an engaged audience that relates to your brand.

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Email marketing is one of the best tools to build an engaged audience that relates to your brand.

It’s no wonder, once it allows you to be in close contact to your leads and customer while at the same time email marketing campaigns, when well-executed have a ROI (Return on Investment) that surpasses other marketing actions.

According to the Direct Marketing Association, the financial return can reach up to 4,300% of the invested amount, which means, to every dollar invested in email marketing campaigns, you can get US$ 43 in sales.

With this in mind, we’ve written this post on email marketing which talks about how to use email marketing to have loyal customers and decisive aspects which will be essential to your evolution as a digital entrepreneur.