You might say that flyers are the “Swiss army knife” of print design.
They can be anything — advertisements, announcements, invitations — and take on a variety of shapes and sizes. They’re blank canvases waiting for a creative purpose. Maybe that purpose is to promote a concert, fundraiser, or other event. Or perhaps it’s to market a new business or advertise a grand opening. A flyer can be tailored to any marketing purpose; so if you’re a designer by trade or you take on design tasks as part of a job or volunteer role, then a good grasp of flyer design is a handy tool to keep in your pocket to pull out when the need arises.
But what characterizes an effective flyer? Keep reading for your comprehensive guide to creating a fantastic flyer, with tips and techniques for tackling everything from the design to the copywriting and more.