Before you write and issue a press release, ask “Is there news value in this story? Too often businesses write press releases about topics that are not newsworthy. Fact: if the journalist does not consider it newsworthy and engaging, it won’t get coverage.
There are key elements that a journalist looks for in a press release – the human interest angle is key. Can you show that your news has an impact on people?
Once you have decided that you have a story to tell, you need to understand the rules for writing a press release. These are designed to make it as easy as possible for journalists to use your material.